minds-eyebusinesscards

"Fidget Factor" And How It Factors In To Your Products' Packaging.

Throughout the years of my sales experience, I have observed a very common trait amongst prospects… the need to touch, feel or handle what it is we're interested in. Whether it's a toy, a automobile, or the latest electronic gadgets, it isn't enough for u... Read >

Is Your Promotional Campaign A Two-Way Avenue To Marketing Triumph Or Just A Dead End Giveaway?

The phone rings Thursday morning and it's Angie, a great friend of mine. She's frantically calling to request an order of imprinted pens for an up-coming corporate rebranding event in which they were going to unveil their refreshed and redesigned company ... Read >

Easy Warm-Up Methods To Instantly Build Rapport

This article is for those of us who either have the personality of Clark Kent, who suffer from social anxiety (S.A.D.) or who feel that warming-up a client or prospect would have to be accomplished by some sort of electrical means. This article assumes (y... Read >

What's In Your Wallet? Avoiding The Top Three Biggest Business Card Faux Pas

This article is a candid examination into the perception of the often underestimated effectiveness and usefullness of the modern business card and why now is the best time to redesign your card, your etiquette and target strategy. (1) Good Enough For ... Read >